A business could seriously suffer if the marketing and sales teams do not get on. It is normal for marketing and sales departments to have rifts when it comes to business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could seriously suffer if the teams do not get along. There are a number of office-based actions that could be applied to control this. Technology must be deliberated upon.
Communicate and collaborate better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. When the teams do not speak to each other working together becomes a problem. It might be as simple as slack station, it might be more structured and take the form of morning meetings every day in order to keep track of what is happening in the company. Both groups will have to collaborate in a better manner as they both depend each on the other. Marketing have all of the info that the sales require to close leads. On the other hand, sales staff have all the precious insight into customer issues. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level Agreement is a good enough place to begin because both marketing and sales will need to be conscious of where they stand and what the other expects. It requires to be clearly outlined, reviewed, traced and measured. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Make a consistent Buyer travel.
Customers expect a seamless experience from the second they start looking for a purchase to the minute it is completed. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing need to work together all through the journey checking content with each other and keeping in mind that emails will make sense as the hand off is completed.
Use technology to Produce a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is where integration platforms come in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from lead to customer as smooth as possible and in the end much faster than when you are tied to using two applications.